Yomo Donuts is a Japanese influenced donut shop named after the owners pet, Yomogachi the cat. I created an identity that was full of playful notes and built logo system that doubled as a mascot that would live across various touch points.
The color palette is rich but balanced with pastel softened hues. Yomo Donuts satisfies customers visual and physical appetites. It appeals to a younger demographic who can afford to indulge in the sweet treats. The goal was to create a brand that felt like an experience not just a transaction when you interacted with it.
Identity Design, PACKAGING, AND ICONOGRAPHY
photography Provided via Unsplash
