Dragon's Dance is a family owned and operated hot sauce business combining rich Mexican heritage with Texas passion. The product was in need of a branding and packaging solution that was bold and would make it standout against competition on the shelf of the local market.
Deep colors influenced by the American southwest helped tie the feel of the brand to its locale. The brand also features a strong sense of iconography could be rearranged in many ways to keep the identity feeling fresh season to season as ingredients would change.
Identity Design, PACKAGING, AND ICONOGRAPHY
photography Provided via Unsplash
